Spark: Gene Therapy

What can a gene reveal? For people with inherited retinal diseases (IRDs), it can mean restoring eyesight and a life in full color. We branded an initiative to educate both patients and doctors, urging them to get genetically tested and take one step closer to a cure. The site and all materials were crafted with vision impairment in mind – making contrast, size, and clarity paramount to the brand.

American Academy of Ophthalmology 2016

We used an eye-catching circular design theme with prism style lighting to make this island booth stand out from the crowd.

My role: Art Director

Senior Art Director: Brian Baker

Copywriter: Emily Bourdow

Creative Director: Doug Chapman

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